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Peter Bell is a freelance CD/copywriter and wine bar owner. His freelance projects over the last two years have included website content and concepting for an LA ad agency, marketing materials for a West Michigan office furniture company, strategic messaging for a Washington D.C.-based media watchdog, and, most recently, a stretch of copywriting and concepting for Engine Company 1 in San Francisco.

His duties at the wine bar also included writing— about the wines on the buy-the-glass list. Here are some favorites:

Battaglini Estate Zinfandel 2002, Russian River Valley

Willie Nelson released “Red Headed Stranger” in 1975. With its spare poetic lyrics and simple arrangements, the concept album was an enigma to many in the music industry. “Red Headed Stranger” would become Willie’s first blockbuster, number 184 on Rolling Stone Magazine’s top 500 of all time. This Battaglini Zinfandel is a little like “Red Headed Stranger” in a glass. Spare and understated, it is produced from old vines with simple old world artistry. There is dense fruit and spice in the nose that delicately plays out as cherry, apple and orange zest on the palette. The finish is smooth with just a kiss of a pucker. Spare and confident, this Zin has its own voice. Like Willie.

Woolaston 2009 Sauvignon Blanc

Here’s the thing: you should really only drink a Sauvignon Blanc that makes you smile. (Just like you should really only wear jeans that make your butt look good.) The winemakers at Woollaston know this. And they come to the task with a couple of unique advantages. They make their wine in Nelson, New Zealand’s sunniest region, which keeps them smiling. What makes you smile is their wine is bright, delicious and smacks of kiwi. You can hardly even say “kiwi” without smiling. It might even be a good idea to have a glass or two, the next time you go out looking for jeans.

Handley Pinot (Pinot inspired haiku)

The white pepper air
Summons a raspberry storm
And terroir puddles

Dehlinger Chardonnay

The nose of this wine
Please let us explain
Is sunshine in the orchard
After a rain
The taste that’s to follow
Is sublime and rare
Lemony oak, white peach
And pear

All in all, for this wine
As a means of summation
It’s a work of sophistic-
And integr-ation.

Prior to moving to San Francisco, Peter founded and was a principal and creative director of Fairly Painless Advertising in Holland, Michigan. His clients at Fairly Painless included Herman Miller, Inc., Whirlpool Corporation and Spartan Stores (the nation’s 24th largest grocery chain). Peter’s work has been recognized with creative awards including The One Show, Art Director’s Club, the American Advertising Federation’s local, regional and national awards, inclusion in Communication Art’s Design Annuals and the A.I.G.A.’s touring show of best print design pieces. He began his career as a copywriter in Denver, Colorado working on accounts ranging from US West and H.U.D. Homes to Perkins-Shearer clothing stores and Good Times! Hamburgers. He worked in Boston as the associate creative director on the EMC account, and in Grand Rapids, Michigan on the Sara Lee Deli account, before starting Fairly Painless.


Peter Bell

145 Westdale Avenue

Daly City, CA 94015

Cell: 616-403-7906



Peter Bell’s Resume (PDF)